In 2015 Mumford and Sons went electric.
After massively successful debut and sophomore albums, the British neo-folk rock band that stomped and banjo-plucked their way to the music industry's heights decided on a new direction, and asked their fans to trust them on this journey. But amid the weeping and gnashing of teeth, distant wails of "where's the banjo?" and clockwork dismissals by industry critics, it wasn't a happy journey. As I wrote in an earlier blog post, Wilder Mind was a perfectly charming rock album, but in the shadow of the folk revival M+S helped engineer it paled in comparison for many, and perhaps a majority of, fans.
Three and a half years later their newest album, Delta, strays even further from the original formula, almost as if fealty to music's possibilities and group evolution is more important to them than glowing reviews. And again, the reception is middling at best. So have M+S officially lost their way, tone-deaf to the quality of the magic they used to make? Or is there possibly another explanation?
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Sigh No More and Babel are the M+S acoustic albums, and share plenty in common: four-part harmonies, furiously syncopated guitar strumming, dramatic crescendos, excellent hooks, grandiose lyrics, and a very abused kick drum. M+S, in their old-timey vests and hats, were peddling a populist new folk that dispensed with the regional intricacies that often make historical folk difficult to penetrate.
It helps to place these albums in the context of the larger musical landscape of the late-aughts and early teens. It may be hard to remember a time when music was quiet, but singer-songwriters dominated the 2000s, and Colbie Caillat, Jason Mraz, Regina Spektor, Glen Hansard, Corinne Bailey Rae, and dozens of their contemporaries specialized in quirky, even Gallic sounds and ruminations. When Mumford and Sons and fellow British act Florence + the Machine came screaming onto the world stage in 2009, they woke everyone up. Music became big, epic, vast - everyone from Lady Gaga to Fun. to Kings of Leon to Beyonce to OK Go to Katy Perry to Sia got in on the game.
When M+S debuted, what they were doing was fresh and exciting by 21st century standards. Their stage name sounded appropriately hipster-vintage, their album cover was inscrutably indifferent, and their carefully curated look ran directly parallel to the elder Millennial men with their silly mustaches and just-burgeoning beards. Fans amassed in veritable hordes. Small-venue concerts sold out. Music festivals were abuzz. Babel was released in 2012 and was exactly more of the same; the boys won Album of the Year at the Grammys (partly to make up for them not winning Best New Artist previously). The love affair was solidified.
And then came that moment when every musical act has to decide where to go from there - risk criticism for sticking with the formula, or risk criticism for trying something new? Take your pick! I say very confidently that M+S fans would have been blissfully content with a third album of exactly more of the same, and critics would have chided them for playing it safe while still paying homage to their legacy which is the most anyone can ask for.
So they mindfully chose moving in a new direction.
